Monday, May 24, 2010

Tropical Realty of Suntree now accepting listings!

I know, two post in one night. I want to chat real quick about our new listing program. You can go to www.ListWithEase.com to check out the program.

In 2006 I made the decision to stop taking listings. Most in the industry thought I was crazy for doing so, but as a business person, it just didn't make sense. Sellers were not realistic in their expectations and homes were not selling. We had a ton of listings and our Agents, and myself, were getting daily calls from our customers yelling at us. Was it our fault? Absolutely not. The market fell like a rock! No matter what we told our customers, they told us we were wrong and we didn't know what we were talking about.

Just a quick example. I ran into an old customer, well potential customer, from 4 years ago. He practically ran after me at the golf course. Mitch he says, I just have to tell you something. Four years ago you told me that my house would sell for $550,000. I had other Realtors that insisted I could get what I wanted, $650,000. After 3 years on the market, and not listening to you, the house sold for $350,000. If I had listened to you, I would have made $200,000 profit. Instead, I lost money. This story is true and not the only one I heard. I have heard it several times.

So here we are now, May of 2010. The market has leveled for about a year now and finally consumers are realizing that their homes are going to be worth whatever the neighbors foreclosure or short sale sold for. Those homes are part of the value of your home now no matter what the consumer believes. Consumers are finally listening.

So why list with Tropical Realty. The biggest reason of course is that for the past 4 years we have helped more buyers buy homes than any other real estate office in Brevard County. In the end, the most important ingredient in selling your home is buyers. Our Suntree office alone has almost a 9% market share out of about 400 offices in the county. Between our Suntree and Merritt Island offices, we have about a 15% market share. Pretty impressive numbers but that's just the beginning. Here are some more stats:

Monthly Visitors to our websites - 75,000 +
Monthly Unique Visitors - 20,000 +
New Buyer Leads Daily - 60-120
Average "clicks" on each of our listings - 250 + times per month
Database of Buyers - 59,000 and counting daily!

In the end, why would you list your home with an agency that just lists homes when you can list with an agency that sells homes. It's really simple. Those who have the buyers rule this market. Tropical Realty has more buyers than anyone else! It's that simple!

If you are interested in having Tropical Realty evaluate your home, please feel free to call us directly or go to www.ListWithEase.com and we will be glad to help you. If you owe more than your home is worth, we also can help you with the short sale process. We have sold tons of short sales over the past couple years. We are experienced! I look forward to helping you!

Mitch

Home sales are up and interest rates are down!

I hope you are all doing well. I feel like I open these always apologizing because I haven't written in a while. The reason, as always, is we are swamped! That's a good thing of course!

In March and April we had two of the biggest months we have had since we opened our doors in 2005. We helped 58 customers in March and 46 in April. Our record prior to this was 44 customers in a month. Not to shabby! Was the tax credit the reason for the increased sales? I'm not sure. I do know however, that our marketing has produced a ton of new buyers coming into the area. Even though May, which is usually a slow month for us, is slower, we are seeing a lot more buyers come out who are looking for higher priced homes. The inventory of the low end homes continues to evaporate and prices have definitely leveled for quite some time.

So, with all that said, there is a lot of excitement in the market right now. Our bookings (people coming in to view homes) for June and July are extremely high. That should mean very busy months for our office and our Agents. Luckily we have some of the best Agents in the area working for Tropical Realty. The always put their customers first before their commission. We always talk about how important it is to help our customers. I'm blessed to have 20 + Agents that have the same moral fiber I do when it comes to this business. We love helping our customers!

As of today, interest rates were down under 5%. According to the news, the problems over in Europe are actually helping to keep our rates lower. Foreigners are buying our bonds which keep our rates low. This really is the perfect situation for buyers. Prices are at their 8 year low and interest rates are at their 50 year low according to the news today. What are you waiting for?!

As always, we are here to help you. If you are seriously thinking about buying, this IS the time. If you have been thinking about it, then this IS the time to make your move. It won't be long before this perfect time becomes the past time.

If you have any questions. Always feel free to call or email me.

Have a fun night!

Mitch