Holding Steady and How to Really Sell Your Home!

Hi Everyone!

Well here we are at the end of another month in this fun year of 2007! The market is holding steady as prices have stabalized and sales are consistent. Finally sellers are realizing that if they want to sell their homes, they will need to lower their prices. We have spent most of the past year and a half turning down listings. Certain death of an Agent is taking on listings that will not sell because they are over priced. One reason they are so over priced is the competitive market amongst Realtors. Most sellers will have 2 or 3 Agents come to their home to tell them their thoughts. Of course Realtors know that if they tell the homeowner the homes is worth more than it is, they will most likely get the listing. At that point, a month into the listing, they are telling the seller that their price is to high and they need to come down. It sounds to me like a bait and switch tactic which I don't approve of and will not allow my Agents to do in this office. Honesty will always prevail! Hopefully!

So let's talk about listings for a few minutes. I was on the plane this week after going to South Carlolina for a meeting. What a beautiful area of the country that I have only driven through in the past. The hardest part was understanding their language! Anyway, I was on the plane and met a woman from Virginia who is trying to sell her condo. That area, as with most of the country, has been hit hard with the slow down in the market. The first thing she wanted to do was to tell how her Agent just wasn't doing a good job. The property was shown the first few days and hasn't been shown since...I think it's been three months since it was shown last. After explaining to her that the condo not selling most likely has less to do with her Agent and more to do with the Condo market, she started to listen to what I was saying. (FYI - The condo market in Florida is down 32%) So let's touch on what I believe will help sell your listings:

1. Price is still and will always be a motivating factor. If you are priced higher than other similar properties, there is a good chance your home will be on the market for a very long time. With the amount of inventory out there, you are now competing with your neighbor who is trying to sell their home. Whatever homes sold for in the past is not relevent anymore. Price your home lower than everyone elses and you will get more showings and most likely the home will sell quicker.

2. Offer more to the Buyers Agent. I have never quite understood why Listing Agents get paid the same as the Agent who has brought the buyer to the seller. In every other business I have been involved with, the person who brought the buyer got paid. I can see a lot of Realtors not wanting me to say this, but I'm going to. If you have a 6% listing, tell your listing Agent to take 2.5% and have your Agent payout the Buyers Agent 3.5%. Keep in mind that all Agents are commission only. Put yourself in their shoes, especially in this market. If they are not selling many homes and they are working with a buyer. They are more apt to show homes that pay more commission. It's just human nature. A Realtors job is to narrow the search for the customer. If there are 20 homes that are similar and you are offering 3.5% or more to the Buyers Agent, which home do you think will be shown more. The second portion of this is to offer a bonus to the Buyers Agent. Instead of lowering your price $5k, offer the Buyers Agent $5k bonus with an acceptable offer. If you are lowering the price more than $5k then offer the $5k while lowering the price the difference. Remember, reward the Buyers Agent and you are more likely to get showings! I'm probably not making to many Realtor friends at this point!

3. Expectations - One thing for sure is to keep your expectations realistic. Most homes are sitting on the market for several months right now. Don't be in such a rush to shoot your Realtor. Also, don't ignore their advice only to wait until the listing expires, then with a new Agent do exactly what your original Agent was suggesting. That is very frustrating from an Agent's perspective. When talking with your Agent, ask them when they "Really" believe this is going to sell and how long you can expect the home to be on the market. If they tell you it's going to sell real quickly, tell them to get lost!

4. Condition of the Home - Your home must show like a model. Your home must be kept in excellent shape and have great curb appeal. It's worth spending a few bucks to spruce up the house. While I am on that subject, put yourself in the buyers seat. When you are looking at houses what turns you off the most. Usually the home that is not well kept or when you drive up the homes looks like a mess. If your home looks like that home, the buyers will be thinking the same thing!

5. Marketing Your Home - Again, I'm not going to make to many Agents happy right now but the truth is the truth. Most Agents will take your listing and put it in the MLS. They will then tell you that they will also put it in Realtor.com, Yahoo, Google, and possibly a few other Real Estate sites. The reality is that once a Realtor puts the listing in the MLS it automatically goes into all those Real Estate sites. Those sites have feeds sent to them on a regular basis of all the new listings. Internet Marketing has changed the way to market homes. The most important feature is to be in the MLS. You then have, as in our case, thousands of Realtors wanting to sell your home. Again, once it is in the MLS, it will be on the other sites. At Tropical Realty and MitchRealty.com, we have chosen not to do any print advertising. We have chosen to do only online marketing since 80% of the people looking for a home start on the Internet. Currently we are receiving 55,000 visits per month from potential buyers. Our average listing gets seen 250-300 times per month. This much more than your listing will be seen in the Real Estate Magazines. Ask your Realtor how much money they spend on Internet Marketing and how many people a month come to their site. If they are not generating thousands of people, then you are not getting great marketing. The magazines are becoming antiquated! Don't be fooled by any of those buy back schemes or some fancy marketing they are saying they are doing. Basically you want to know how many people a month will look at your home. It's that simple.

Well that's it for now. If you have any questions or need any advice, don't hesitate to call or email me. We are always here to help!

Have a fun day!

Mitch